The Rise of Sustainable Fabrics

Sustainable fabrics are not just an environmentally friendly choice; they are increasingly becoming an essential part of brand identity. Consumers are more inclined to support brands that demonstrate strong performance in environmental sustainability, prompting companies to focus more on sustainability in their product marketing and communication. For example, some brands are enhancing consumer trust through transparent supply chains and environmental certifications, such as GOTS (Global Organic Textile Standard) or OEKO-TEX certification. At the same time, companies are promoting circular economy models by recycling old clothing and fabrics to create new products, thereby achieving resource reuse. Additionally, many startups are emerging, focusing on developing innovative sustainable materials, such as recycled polyester made from discarded plastic bottles or leather alternatives made from agricultural byproducts like pineapple leaves or apple peels.